Job Description

About iRESTORE

iRESTORE is a fast-growing company dedicated to providing innovative solutions in the wellness and beauty space. Our mission is to restore confidence by providing safe and effective solutions for improving health and beauty. As we continue to scale, we are looking for an Art Director who will play a key role in supporting our people operations and ensuring a seamless employee experience across the organization.

About The Position

As we scale output, brand consistency and creative quality cannot depend on manual effort alone.

The Head of Creative & Content Production owns the content engine.

This role exists to own the brand execution layer and build an AI-assisted production system in partnership with the Head of Creative & Content Production. You are responsible for:

• Elevating visual standards
• Building modular design systems
• Integrating AI into design workflows
• Increasing output without increasing friction

This is not a conceptual-only role.
This is not a campaign-only role.
This is an AI-enabled, execution-driven Art Director role inside a performance-led organization.

Your mandate is to:

• Elevate and protect brand standards across all surfaces
• Build modular systems that enable speed and scale
• Leverage AI to increase design velocity and reduce production friction
• Support performance creative without slowing it down
• Creative quality must improve.
• Velocity must increase.
• Manual dependency must decrease.

Minimum Qualifications - we have this first as we value your time as well as ours

• 5+ years in design or art direction within DTC, beauty, health, or consumer products
• Strong portfolio demonstrating digital, packaging, and performance-adjacent work
• Deep expertise in Figma and Adobe Creative Suite
• Demonstrated experience integrating AI tools into design workflows
• Experience building modular design systems (not just campaigns)
• Understanding of how design impacts conversion and customer trust
• Health, Beauty, or CPG experience is strongly preferred.

Key Areas of Accountability

1. Brand Systems & Visual Standards (Primary Ownership)

• Own and evolve iRESTORE's visual identity system
• Maintain layout logic, typography systems, hierarchy, spacing, and visual language
• Build brand guidelines that are usable and modular — not theoretical PDFs
• Ensure consistency across paid, organic, web, email, packaging, and product

As output increases, brand cohesion must strengthen — not fragment.

2. AI-Assisted Design Workflows (Core Requirement)

AI is not optional in this role. You will:

• Integrate AI tools into daily design workflows
• Use AI for concept exploration, layout iteration, static variant generation, and asset adaptation
• Rapidly generate design variations to support paid testing (e.g., “static swarms”)
• Build prompt libraries and structured workflows that other designers can reuse
• Reduce time-to-first-draft and time-to-iteration across surfaces

The expectation is not novelty — it is operational leverage.

3. Web & CRO Design Systems

• Design and iterate on homepage, PDPs, and landing pages
• Partner closely with CRO to build test-ready creative modules
• Develop reusable UI components that accelerate experimentation
• Use AI to generate layout variations and testing mockups quickly

Design decisions must balance aesthetic elevation and conversion performance.

4. Lifecycle & Email Systems

• Build modular email systems that allow Lifecycle managers to self-serve
• Create scalable promo, launch, and evergreen frameworks
• Use AI to generate layout variations and creative refreshes without full redesign cycles

The goal: speed without sacrificing clarity.

5. Paid & Organic Design Support

• Develop modular static systems for performance creative
• Create visual overlays, motion templates, and graphic systems for short-form video
• Support thumbnail and hook-driven creative design
• Use AI to accelerate variant testing for paid

You are not responsible for media buying — but your design must support testing velocity.

6. Photoshoots & Content Capture Support

• Lead smaller quarterly photoshoots in partnership with the Head of Creative & Content Production
• Help develop art direction for lean content shoots and performance-driven creative capture
• Support on-set execution to ensure content aligns with brand standards and campaign objectives
• Collaborate on shot lists, visual references, styling direction, and content outputs for paid, organic, and lifecycle channels
• Ensure captured content is modular, scalable, and usable across multiple creative surfaces

7. Packaging & Physical Product (Execution + Systems)

• Design and iterate on product packaging and inserts
• Establish scalable packaging systems that support future product launches
• Maintain visual hierarchy and clarity across physical touchpoints
• Use AI-assisted mockups and rapid prototyping to accelerate iteration

8. Workflow & Team Contribution

• Collaborate closely with the Head of Creative & Content Production
• Manage freelance designers as needed
• Maintain clean asset libraries and organized design systems
• Ensure brand, paid, lifecycle, and product teams can execute without design bottlenecks

What Success Looks Like

• Strong brand cohesion across all surfaces
• Faster design turnaround due to modular + AI-assisted systems
• Increased variant production for paid testing
• Reduced dependency on one-off design cycles
• High-quality web and email design that supports conversion
• Clean, scalable packaging systems

What This Role Is Not

• Not a brand-only conceptual role
• Not a campaign-only role
• Not isolated from performance
• Not a manual-only designer resistant to AI
• Not purely managerial — you will execute
  

Why You'll Love Working Here
Our Core Values and what we built our culture around:

• WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions
• PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions
• WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals
• OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency
• CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table
• PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other to contribute to a positive team culture

Competitive Compensation and Benefits:

• Competitive compensation, including performance-based bonus
• Unlimited PTO
• Flexible schedule - Hybrid
• Healthcare (medical, dental & vision) fully covered
• Gym membership credit – your physical and mental health is super important
• Kindle/Audible credits – We really value lifelong learning and personal development
• Free iRESTORE Products! (In case you or someone you love is losing hair)
• Paid maternity/paternity leave
• Home Office Stipend (Hybrid work set-up)

iRESTORE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law.

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